Why Do Some Businesses Thrive..?

 When it comes to understanding why certain businesses are thriving and their counterparts are not, there is a very common theme.

There’s ONE thing that’s common to them all...

This one thing makes selling their product or service easier, makes charging a higher price easier, makes getting their brand out there more accessible, makes finding better staff easier, and keeps customers buying easier.

That one thing is...

To differentiate what they do from their competition.

Sounds obvious, right?

But can you honestly answer this:

“Why should someone buy my product or service from me, rather than from my competitor?"

If you look at any business and compare them to their competitors, 95% of them are the same — just a different logo.

They’re selling the same stuff at the same price to the same audience while claiming they care more and that their service is better, or that they are more trustworthy.

This mindset means these businesses will struggle.

So how do you differentiate yourself…?? 

  • Your Reviews
  • Your personality shown through real photos
  • Your qualifications
  • Your Awards
  • Your Mission / Your Values
  • Your Guarantee / Warranty
  • Your Communication – email confirmation, text confirmation, follow up communication, your paperwork
  • Your TNT's - Bring biscuits (in case they ask if you want a drink), wear overshoes
  • Your After Sales Care
  • Your Follow up
What are you doing to differentiate yourself..?

There are no limits or restrictions on what you do to differentiate yourself....!!

And, if you do this well you will create your "own market" where there is no competition. Wouldn't that be a great place.


Location: United Kingdom

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