Feel the Force - Become a Business Jedi

I was chatting to Tom (Taylor) in the car this afternoon and he told me about the latest Review of the Day from Tom Field (Pestforce). We get loads of fantastic reviews and only 1 can get nominated as ROTD. However, this review from Tom Field is BRILLIANT in that it simply encapsulates the key things that makes a great service business…………… and virtually none of the review talks about the actual technical stuff.  Speed of response (I say response. Ie. Response to talk (reply) to the customer not necessarily when the work is done.) Arrived promptly Engaging Took payment by card Received Treatment and Invoice Giving post service advice  It clearly demonstrates what was important to this customer and there are many others that highlight the same. And guess what, this attracts more customers who value the same……………… do you want to attract customers who value HOW you do things, and not just what you do…..?? I send this out to reinforce wh...

If you want to improve your sales you must perfect the Sales Success Formula.... this is part 1 In this video we talk about the most important part of running a business - lead generation. I am not sure I know any business please cannot operate, grow and make money without getting new customers from leads. We are all good at our job and I am forever hearing the words "I get all my work through word of mouth". Now, to be fair that is not an issue as long as it brings you enough work so you earn what you want, and it brings in the type of work you want to do. But if you want consistent leads then you need to figure out how to do the right things, the right way so that leads flow into your business on a consistent basis.  If you master this part of business then you are in control of your destiny.

Checkatrade is one of the best forms of marketing across the Group.  On a cost per lead it represents great value compared to many other forms of marketing. One of the most fundamental parts of Checkatrade and how you get more visibility is REVIEWS.   No recent Reviews = less views = less work.   If you want to know how to get more Checkatrade reviews then watch this video.   This has come directly from the network and is a very unknown function within the Checkatrade Account (I don’t think you can do this on the APP – only the main browser account). If you want to learn more advanced stuff about the workings of Checkatrade then talk to the digital team.

I have invested a good few hours recently getting under the skin of Checkatrade on behalf of all the franchisees who pay to be listed on the Checkatrade platform. The Checkatrade system is much smarter than most directory listings however, a lot of the advice in this article is relevant to most online directory listings. As with so many things in business (and life) it is not what you do its the way that you do it.... that's what gets results. Getting a listing / entry into any directory, particularly online, is relatively easy. Some you have to pay for and some are free. However, making most of any listing is important. How many online listings do you have and how much effort have you put into them...? Not all directory listings need constant activity but if you have a listing make sure it is full of all the information required. Website address...?, Photos...?, Hours of work...? Others - like Checkatrade - are more dynamic and the MORE you put in the more you are l...