Feel the Force - Become a Business Jedi

 Have you ever heard the expression  “working ON your business or IN your business”.     In simple terms….   Working IN your business is about doing the physical day to day operation of your business. (money today)   Working ON your business is doing the thinking, analysis and actions that will move you (and / or your business) forward beyond what it is doing today (money future)   As a solopreneur this can be hard to find the time to work ON your business, particularly when it is the actual doing when you see the £’s coming into your bank account.   However, it is the working ON your business where the biggest change can happen!!! Amongst many, many other things it is about understanding the numbers in your business, reviewing the numbers in your business making changes (take action) to impact the numbers in your business etc…. having a marketing strategy, working on your marketing strategy etc… ...

If you want to improve your sales you must perfect the Sales Success Formula.... this is part 1 In this video we talk about the most important part of running a business - lead generation. I am not sure I know any business please cannot operate, grow and make money without getting new customers from leads. We are all good at our job and I am forever hearing the words "I get all my work through word of mouth". Now, to be fair that is not an issue as long as it brings you enough work so you earn what you want, and it brings in the type of work you want to do. But if you want consistent leads then you need to figure out how to do the right things, the right way so that leads flow into your business on a consistent basis.  If you master this part of business then you are in control of your destiny.

  RANKING WELL IN GOOGLE Google represents 70% of the new business enquiries across all our businesses. This covers Adwords, GMB and natural listings. In an ideal world you should be visible in all areas of Google including an investment into Adwords. However, with Google Ads at a high cost it is important to have a naturally high ranking website to offset the overall cost of acquisition. The most important thing is keeping your website(s) up to date and that is best served through the use of “Recent jobs”. Please send website updates to  updatemywebsite@theforcesgroup.co.uk There is a clear correlation between regular content update v higher rankings in Google. Website rankings is a very dynamic and complicated subject with no clear rule book – but if you follow Googles guidelines (which we do) then you will be rewarded no matter how long it takes.  In the presentation you’ll learn; Some of the technical aspects of websites What Google is looking for How to write an opti...