Red Ocean v Blue Ocean - position yourself away from the competition
This article is for anyone who is keen to start THINKING more about how to position themselves and their business better in 2023. Best grab a few quiet minutes and a tea / coffee and either listen to the video and / or read the text. They are largely the same thing. During the Lockforce part of the conference in 2022 we discussed the difference between 3 types of service providers in the sector. The Rogues The Amateurs The Professionals As you can imagine we discussed this as a group and unequivocally agreed we fit into the Professional category. And then we listed out all the reasons why… Our know how, our uniform, our tools, our ID badges, our liveried vans, insurance, DBS, communication, punctuality etc….. There is no doubt that we are a professional outfit and everyone who pulls on a Forces Group uniform should strives for the best and to do their best. If you are not tuned into all the things list above then you h...