Turning Customers into Raving Fans....

 

Check this out.... I was in London the other weekend watching my daughter Tori doing the London 10K run.
It was a great little run through the streets of the West End, along the Embankment, past Big Ben and then to Downing Street.

At the end of the run we decided to go for lunch in Covent Garden. 

You'll probably know that there are lots of restaurants around Covent Garden and there is a certain one called Flat Iron. It was recommended to us but you can't book.

After a short walk we arrived to find a queue of people waiting to get in for meal. And I mean a queue - check out the photo.

We were starving so we didn't bother waiting and moved on.

However, this got me thinking... how can a little restaurant attract so much attention and yet other restaurants nearby were empty?

What was this place doing that clearly had raving fans queuing to get in for food?



I appreciate that we are in a very different market than a restaurant but doesn't it make you think? 

What am I doing that people will talk about, review about, RAVE ABOUT.



I will go back another time and see what the experience is all about at Flat Iron but in the meantime I am obsessing about how we serve our customers and turning them into RAVING FANS.

May seem a bit crazy but why not......? 

What Experience do Customers get when they use your Services and do you do enough that means they will review and RAVE again you to others...?




Location: London, UK

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