You could change your business in just 7 seconds...

 I attended an online conference today to extend and enhance my skills and knowledge.

It was all about Sales and one of the first things that was mentioned was First Impressions.

Here at the Forces Group we talk about the fact that 1st Impressions Count and last.... 

---> and never forget you don't get a second chance to make a good first impression!!

But there was one statistic mentioned today that really stood out to me....

First Impressions are made in the first 4 seconds.... just 4 seconds.... really?

I was so intrigued that I looked into this further and there is another statistic that says it is 7 seconds and another study that says it is actually fractions of a second.

There is a lot of psychology involved here and I don't intend to spend hours researching BUT I am taking the premise very seriously and I would suggest that you do too....

Why...?

Because if it is true then it could change your business, and there is no way it will hurt your business.

So here is something to think about....

  • What impression do you and your business give in the first few seconds of a prospects interactions..?
  • What impression do they get when you pick up the phone..?
  • What impression do they get when they listen to your voicemail? (notwithstanding how do they feel that no one answered the phone in the first place)
  • What impression do people get when they see you website..?

Food for thought because I can see how many calls don't get answered (let alone within 7 seconds) and also when they get answered... how they get answered !!!!

Could you improve..... food for thought!!

Just 7 seconds......

Location: Henley-on-Thames RG9, UK

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