Marketing Basics - Your LIST

 As you build your business you build up a huge list of previous (and current) customers. These people already KNOW you - may LIKE you - might TRUST you. Hopefully they KNOW, LIKE and TRUST you.

But these people are largely forgotten and if we are lucky some will remember us and call us next time they need us or they might refer us to others.

We can ensure this relationship if we take the time to nurture and develop the relationship. 

The data of your Customers is YOUR LIST.



Comments

Post a Comment

Popular posts from this blog

Release the Stress....

Image
Profit Pilot • Technician Toolkit Find your “stress-free point” That golden number where your business and personal expenses are covered each month, and you can stop worrying about what’s coming in. 🚀 Try the tool — STRESS FREE POINT Learn more Why this matters Running a business isn’t always easy, but when you know your numbers, you take a huge step towards releasing the stress and giving yourself back a bit of headspace. Here’s what I’ve created for you A simple tool to help you work out: Exactly how many sales and jobs you need each month to cover all your outgoings (yes, including those cheeky coffee stops ☕). Where you’re investing your marketing % , and how small changes (like convert...
Read more

Sole Trader or Limited Company - what is the difference..?

 I have been asked on many occasions what is the difference between running your business as a Sole Trader versus a Limited Company...? In this article I set out some of the advantages and some disadvantages to give you a good idea, however I must caveat that I am not providing formal advice in this article and I am sure you can appreciate that the law does change over time and therefore you should seek proper legal advice before you decide which route you take. In our network today I would say that 75% are sole traders and 25% are limited company although there are more choosing Limited Company than previously. The Advantages Limited Liability separates your Personal Finances from your Business Finances.  This is one of the biggest reasons that people choose this route. As a sole trader the business is "you" and therefore should a customer have a claim against you (for loss, damages or similar) then a claim is against you personally and you would be required to settle the cl...
Read more

Key things (activity and actions) that will help you and your business grow

What is covered in this video?   Why This Matters You’re being challenged to honestly assess whether you’re truly focusing on the basics that drive results.  These reminders come from real conversations with the marketing team and franchisees. If you want to get the best outcomes, make sure you’re not just “doing the do,” but doing it with focus and intensity.  Don’t forget: support is available—use your digital team, partners, or admin help as needed.   1 . Get Reviews & Replies  A Priority Reviews are the lifeblood of your business.  It’s not just about how many you have, but how recent they are and where they come from. Google reviews are crucial, but don’t neglect Facebook, Checkatrade, or other platforms. If you’re not actively asking for reviews and making it easy for customers to leave them, you’ll miss out.  Don’t just rely on automated systems—ask directly. Replying to reviews is just as important. Some platforms reward you fo...
Read more