Farming and lead generation - whats the link
Generating leads is one of the hardest things to do in business today.
Customers hold the power and have information at their finger tips so if you are not showing up in the right places and in the right way then you could be losing out big time!!
Every business should have multiple pillars (channels) of marketing that are visible and produce leads (new business opportunities). Some marketing pillars will produce more than others and at different costs, and to achieve the best results you need to invest time and money.
In simple terms, doing the right marketing, the more you invest then the more you will get.
In the video below Sean uses the analogy of the business owner being a farmer and how the farmer (you) needs to tend to each field of crops (marketing pillars). And the better you can look after your fields of crops the more they will produce over time. Further still, if you do nothing then they are likely to dry up and die.
A lot of what is required is really basic and some people potentially dismiss how important the "basics" really are.
Simply doing the basics really well and consistently will enhance your ability to generate more business.
There is also more advanced work that can help in generating leads from your marketing but there is little point investing in advanced work if you are not doing the basics really well and CONSISTENTLY. (x time per week, every week)
Customers hold the power and have information at their finger tips so if you are not showing up in the right places and in the right way then you could be losing out big time!!
Every business should have multiple pillars (channels) of marketing that are visible and produce leads (new business opportunities). Some marketing pillars will produce more than others and at different costs, and to achieve the best results you need to invest time and money.
In simple terms, doing the right marketing, the more you invest then the more you will get.
In the video below Sean uses the analogy of the business owner being a farmer and how the farmer (you) needs to tend to each field of crops (marketing pillars). And the better you can look after your fields of crops the more they will produce over time. Further still, if you do nothing then they are likely to dry up and die.
A lot of what is required is really basic and some people potentially dismiss how important the "basics" really are.
Simply doing the basics really well and consistently will enhance your ability to generate more business.
There is also more advanced work that can help in generating leads from your marketing but there is little point investing in advanced work if you are not doing the basics really well and CONSISTENTLY. (x time per week, every week)
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