Key things (activity and actions) that will help you and your business grow


What is covered in this video? 

 Why This Matters You’re being challenged to honestly assess whether you’re truly focusing on the basics that drive results. 

These reminders come from real conversations with the marketing team and franchisees. If you want to get the best outcomes, make sure you’re not just “doing the do,” but doing it with focus and intensity. 

Don’t forget: support is available—use your digital team, partners, or admin help as needed. 

 1. Get Reviews & Replies 

A Priority Reviews are the lifeblood of your business. 

It’s not just about how many you have, but how recent they are and where they come from. Google reviews are crucial, but don’t neglect Facebook, Checkatrade, or other platforms. If you’re not actively asking for reviews and making it easy for customers to leave them, you’ll miss out. 

Don’t just rely on automated systems—ask directly. Replying to reviews is just as important. Some platforms reward you for engaging with customers, and strategic replies can make a difference. Look out for new tools that may help automate this process. 

 2. Keep Your Website Fresh & Local 

Your website needs regular updates with fresh content and photos—especially those that show you’re local. This is vital for SEO and for how AI-driven search engines present your business. 

The way people find you online is changing, so make sure your site has the right information for both customers and search engines. Photos of local landmarks help customers feel you’re truly part of their community. 

 3. Answer Customer Questions Up Front (“They Ask, You Answer”) 

Your website should answer the questions customers are asking in search engines and chatbots. 

That means providing information up front—like price guides and what to expect—even if it feels counterintuitive. 
Don’t hide key details behind a phone number or email address. Competitors can find out your prices anyway, so being open is actually a smart move. Early results show this approach works. 


 4. Stay on Top of Paperwork & Operations 

Keep all your paperwork up to date in the operations system. 
This is essential for a smooth customer journey and for compliance, especially in pest control. Every job should be logged from the first call, including setting up visits and communicating with customers. Using the ops system efficiently reduces stress and improves performance for everyone. 


 5. Know Your Numbers

 You need to know two key numbers: Your “stress free point”—the sales you need each month to cover your bills and live the life you want. Your cost of acquisition—how much you spend on marketing as a percentage of sales. Don’t just watch your bank balance. Work out your average order value and how many jobs you need each month. Allocate 5–20% of sales to marketing, depending on your goals, and spend it strategically. 


 5+. Boost Your Visibility & Outreach 

Make sure every van is branded—it’s a moving billboard. Use “good neighbourhood cards”: after each job, leave cards with nearby homes (5 left, 5 right, 10 opposite). Do walk-ins: introduce yourself to letting agents and property managers. If you’re not doing this, don’t be surprised if you’re not getting the work. 


Final Thoughts 

These are some of the most important basics. If you want your business to move forward, focus on these areas and be prepared to put in the hard work that drives real results. Remember, what you see as success is just the tip of the iceberg—there’s a lot of effort behind the scenes. Over time, with more support and resources, things will get easier.

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