Turning Customers into Raving Fans....
Check this out.... I was in London the other weekend watching my daughter Tori doing the London 10K run. It was a great little run through the streets of the West End, along the Embankment, past Big Ben and then to Downing Street. At the end of the run we decided to go for lunch in Covent Garden. You'll probably know that there are lots of restaurants around Covent Garden and there is a certain one called Flat Iron. It was recommended to us but you can't book. After a short walk we arrived to find a queue of people waiting to get in for meal. And I mean a queue - check out the photo. We were starving so we didn't bother waiting and moved on. However, this got me thinking... how can a little restaurant attract so much attention and yet other restaurants nearby were empty? What was this place doing that clearly had raving fans queuing to get in for food? I appreciate that we are in a very different market than a restaurant but doesn't it make you think? What am I doin...