Feel the Force - Become a Business Jedi

I was with a franchise recently and he received an inbound call from a 0161 (Manchester) number. He immediately rejected the call and mumbled about it being “another bloody sales call”. The number was actually 0161 820 6080 …. and is our outsourced team that deal with some of our phone calls. They are called MIPA and are based in Manchester. They receive calls from the website, put the customers details on the Ops system and will look to patch the customer through to you directly. So I would recommend that you save the NUMBER to your phone and label it accordingly so you know what to expect if they call you. Yes, you will pay commission on the job if it is successful but better to get the job than not. As an aside I know that many franchisees ignore calls from dial codes outside of their area assuming that they are sales calls. Personally I would not ignore any call as it could be a genuine prospect. And if you are getting sales calls then look to block the number. You can...

  When it comes to understanding why certain businesses are thriving and their counterparts are not, there is a very common theme. There’s ONE thing that’s common to them all... This one thing makes selling their product or service easier, makes charging a higher price easier, makes getting their brand out there more accessible, makes finding better staff easier, and keeps customers buying easier. That one thing is... To differentiate what they do from their competition. Sounds obvious, right? But can you honestly answer this: “Why should someone buy my product or service from me, rather than from my competitor?" If you look at any business and compare them to their competitors, 95% of them are the same — just a different logo. They’re selling the same stuff at the same price to the same audience while claiming they care more and that their service is better, or that they are more trustworthy. This mindset means these businesses will struggle. So how do you d...