Feel the Force - Become a Business Jedi

 I attended an online conference today to extend and enhance my skills and knowledge. It was all about Sales and one of the first things that was mentioned was First Impressions. Here at the Forces Group we talk about the fact that 1st Impressions Count and last....  ---> and never forget you don't get a second chance to make a good first impression!! But there was one statistic mentioned today that really stood out to me.... First Impressions are made in the first 4 seconds.... just 4 seconds.... really? I was so intrigued that I looked into this further and there is another statistic that says it is 7 seconds and another study that says it is actually fractions of a second. There is a lot of psychology involved here and I don't intend to spend hours researching BUT I am taking the premise very seriously and I would suggest that you do too.... Why...? Because if it is true then it could change your business, and there is no way it will hurt your business. So here is someth...

 Has the penny dropped…?  “Send me your invoice and I’ll transfer the money!”…. Says the lovely customer. You wait and wait and no payment arrives. Just one non-payment is the thin edge of the wedge but Non or late payment for work can spread like virus and have a huge impact on you and your business.  If you are walking away from new customers without collecting payment then guess what…? …. you are no longer in control of your business!!  You have just handed your customer complete control and while you may think that may sound a bit extreme, I am seeing it play havoc on many business owners.  I can see it causing anxiety, frustration and anger to the extent that it is impacting you personally and as a result it impacts other parts of your business.   Eg. You have to start spending your precious time and your money to collect that money that should already be in your bank. This leads to resentment that starts to impact on how you feel and how ...