Feel the Force - Become a Business Jedi

I was chatting to Tom (Taylor) in the car this afternoon and he told me about the latest Review of the Day from Tom Field (Pestforce). We get loads of fantastic reviews and only 1 can get nominated as ROTD. However, this review from Tom Field is BRILLIANT in that it simply encapsulates the key things that makes a great service business…………… and virtually none of the review talks about the actual technical stuff.  Speed of response (I say response. Ie. Response to talk (reply) to the customer not necessarily when the work is done.) Arrived promptly Engaging Took payment by card Received Treatment and Invoice Giving post service advice  It clearly demonstrates what was important to this customer and there are many others that highlight the same. And guess what, this attracts more customers who value the same……………… do you want to attract customers who value HOW you do things, and not just what you do…..?? I send this out to reinforce wh...

I have sent out various messages recently about the upwards growth of the business. This is a general trend which should be used as inspiration to cut across all the negativity on the news and social media. Yes, we are all seeing challenging times but we still move things forward…………… Despite this trend of growth there is one area of business that is cropping up more often than I would like – Financial Control. Or more frankly – lack of any financial control !!! And I am talking about many that could be viewed as being very successful. You can choose to watch the 2 videos or simply read the text - they are largely the same but it could be good to watch and read. I shot the video on a Saturday during cricket and had to end it as we had a collapse of wickets, hence the need for a Part 2. This may not be your cup of tea but it is really important. Part 1   Part 2 Remember Sales is VANITY, Profit is SANITY and cash is REALITY. Even if you are in a good place with your finances a...