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Showing posts from December, 2021

Checkatrade... how to get more reviews

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Checkatrade is one of the best forms of marketing across the Group.  On a cost per lead it represents great value compared to many other forms of marketing. One of the most fundamental parts of Checkatrade and how you get more visibility is REVIEWS.   No recent Reviews = less views = less work.   If you want to know how to get more Checkatrade reviews then watch this video.   This has come directly from the network and is a very unknown function within the Checkatrade Account (I don’t think you can do this on the APP – only the main browser account). If you want to learn more advanced stuff about the workings of Checkatrade then talk to the digital team.

TNT Inspired by the Conference... what are you doing..?

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 It has been great chatting to people since the conference and it is clear that a good few people are thinking about what TNT's they can put into use in their business. In the video I highlight 2 idea that are being put into action with a few to being different to others, making you stand out and ultimately making the customer feel special. (Tiny Noticeable Things). I know how good our customer care is across the board.... you cannot get 20,000 reviews without being good at what we do!!!  It also helps that we have a system and everyone understands the importance of reviews. TNT - Tiny Noticeable Things - are extra little touches (metaphoric) that makes the customer feel special and have a profound impact on them. The kind of thing they weren't expecting (in a good way) and might even bring a bit of light into their day!! I first heard Adrian speak about 14 years ago and the TNTs resonated with me and we have used them on many occasions.... and when they work it makes everyone...