Feel the Force - Become a Business Jedi

  In this final session Damien shows the power of Photos in building your GMB profile and how it helps the relevancy of your listing. He also covers off Reviews, Questions & Answers and Service Listings. Throughout the last 3 sessions on GMB there are loads of things to help your listing Rank better - and if you are not sure or need help call Damien.

  In this session Damien dives into a relatively simple part of GMB - the Business Website but shows you advanced ways to boost your listing. The GMB account allows you to build a simple website using a basic "builder". The idea was to allow small businesses to have their own website. It is not widely used as most businesses have their own websites. However, while you all have your own propriety pages on the main websites (Pestforce / Lockforce / Washforce)  you can use the workings of the GMB website to power up your GMB listing.

  A relative short and sweet look at the Insights part of GMB.   This is  the area that shows you how your GMB is performing including the number of leads it has generated and people that have visited your website etc... Damien is will giving further into GMB in other sessions.

  We bang on all the time about the importance of reviews. We have done really well over the years but there is always room for improvement. We are now being nominated for awards and it means we are a market leader in what we do. The presentation covers; Why Reviews are important How our we have grown our reviews over the last few years The importance of maintaining the integrity of reviews How Trustist Works What Reviews are best How to ask for Reviews using psychology.

  In this session Damien covers off the basics of GMB (advanced stuff to be covered on other sessions) in addition to covering new areas such as BING and APPLE.# Local listings follows on nicely from the Citations discuss in addition to photos and videos. Google My Business is a key listing and a core marketing pillar for many. Making sure you have a listing and what to do if you don't Posts v photos Reviews The GMB APP An intro to Bing Places (and Yelp) An intro to Apple Maps Connect A good session aimed at beginners but there will be some take aways for everyone.

  RANKING WELL IN GOOGLE Google represents 70% of the new business enquiries across all our businesses. This covers Adwords, GMB and natural listings. In an ideal world you should be visible in all areas of Google including an investment into Adwords. However, with Google Ads at a high cost it is important to have a naturally high ranking website to offset the overall cost of acquisition. The most important thing is keeping your website(s) up to date and that is best served through the use of “Recent jobs”. Please send website updates to  updatemywebsite@theforcesgroup.co.uk There is a clear correlation between regular content update v higher rankings in Google. Website rankings is a very dynamic and complicated subject with no clear rule book – but if you follow Googles guidelines (which we do) then you will be rewarded no matter how long it takes.  In the presentation you’ll learn; Some of the technical aspects of websites What Google is looking for How to write an opti...

These are so simple to capture as we all carry phones that can take amazing                photos and videos.   You must look at photos and videos are “assets” and you should build a great           suite of images and vids. Pictures and videos are such an important part of the  “KNOW – LIKE – TRUST”  that we are trying to build with prospects and customers. They attract (and repel) customers so use them to your advantage. The presentation covers… Why pictures / videos are important. What to capture What is important when you take pictures / videos What to be careful of Tips to get better quality images The importance of video content – do you have a customer video review? Where and how to store pictures and videos Some useful tools to help you format images if necessary Examples of short videos that you could try...